This is the text of my keynote speech at the 34th Chaos Communication Congress in Leipzig, December You can also watch it on YouTube, but it runs to about 45 minutes. As a working science fiction novelist, I take a professional interest in how we get predictions about the future wrong, and why, so that I can avoid repeating the same mistakes.
Usage[ edit ] The term greenwashing was coined by New York environmentalist Jay Westervelt in a essay regarding the hotel industry 's practice of placing placards in each room promoting reuse of towels ostensibly to "save the environment.
Westervelt opined that the actual objective of this "green campaign" on the part of many hoteliers was, in fact, increased profit. Westervelt thus labeled this and other outwardly environmentally conscientious acts with a greater, underlying purpose of profit increase as greenwashing.
The origin of this phrase has been attributed to environmental activist and author Barry Commoner.
Customers may feel that they are nullifying their carbon footprint by purchasing polluting goods with the card. This popularity prompted many companies to create a new green image through advertising.
Jerry Mandera former Madison Avenue advertising executive, called this new Going green hospitality industry essay of advertising "ecopornography. This encouraged many industries to advertise themselves as being friendly to the environment.
Public utilities spent million dollars advertising themselves as clean green companies. This was eight times more than the money they spent on pollution reduction research. Chevron's "People Do" advertisements were aimed at a "hostile audience" of "societally conscious" people.
Two years after the launch of the campaign, surveys found people in California trusted Chevron more than other oil companies to protect the environment.
In the late s The American Chemistry Council started a program called Responsible Carewhich Going green hospitality industry essay light on the environmental performances and precautions of the group's members. The loose guidelines of responsible care caused industries to adopt self-regulation over government regulation.
One fourth of all household products marketed around Earth Day advertised themselves as being green and environmentally friendly. In the Federal Trade Commission created the "Green Guidelines," which defined terms used in environmental marketing.
The following year the FTC found that the Nuclear Energy Institute claims of being environmentally clean were not true. The FTC did nothing about the ads because they were out of their jurisdiction. This caused the FTC to realize they needed new clear enforceable standards.
Inaccording to environmental activist organizations, the word "greenwashing" was added to the Oxford English Dictionary. The ceremony awarded companies like BPExxonMobiland even the US Government for their elaborate greenwashing ads and support for greenwashing.
InRamus and Monteil conducted secondary data analysis of two databases to uncover corporate commitment to implementation of environmental policies as opposed to greenwashing. They found while companies in the oil and gas are more likely to implement environmental policies than service industry companies, they are less likely to commit to fossil fuel reduction.
In 2, products claimed to be green while in the number rose to 4, In addition, the guilty party must pay for all expenses incurred while setting the record straight about their product or company's actual environmental impact.
Any claims must be backed up by "readily available data. These guidelines give the FTC the right to prosecute false and misleading advertisement claims. The green guidelines were not created to be used as an enforceable guideline but instead were intended to be followed voluntarily.
Listed below are the green guidelines set by the FTC.
The Commission traditionally has held that in order to be effective, any qualifications or disclosures such as those described in these guides should be sufficiently clear, prominent and understandable to prevent deception.
Clarity of language, relative type size and proximity to the claim being qualified, and an absence of contrary claims that could undercut effectiveness, will maximize the likelihood that the qualifications and disclosures are appropriately clear and prominent.
An environmental marketing claim should be presented in a way that makes clear whether the environmental attribute or benefit being asserted refers to the product, the product's packaginga service or to a portion or component of the product, package or service.
In general, if the environmental attribute or benefit applies to all but minor, incidental components of a product or package, the claim need not be qualified to identify that fact.
There may be exceptions to this general principle. For example, if an unqualified " recyclable " claim is made and the presence of the incidental component significantly limits the ability to recycle the product, then the claim would be deceptive.
An environmental marketing claim should not be presented in a manner that overstates the environmental attribute or benefit, expressly or by implication.
Marketers should avoid implications of significant environmental benefits if the benefit is in fact negligible. Environmental marketing claims that include a comparative statement should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception.
In addition, the advertiser should be able to substantiate the comparison. The updates and revision to the existing Guides include a new section of carbon offsets, "green" certifications and seals renewable energy and renewable materials claims.
According to FTC Chairman Jon Leibowitz"The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who wants to sell them. The FTC cracked down on six different companies, in which five of the cases were concerned with the false or misleading advertising surrounding the biodegradability of plastics.Event.
Date. Global Population Statistics. The Spanish “Reconquest” of the Iberian peninsula ends in January with the conquest of Granada, the last city held by the Moors.
Inspiring!!! I suggest you find time to rewrite this to make it more polished and better in whatever way you can. It’s going to be one of your classics, and it’s very important that it stand the test of time.
I. Medieval Icelandic crime victims would sell the right to pursue a perpetrator to the highest bidder. 18th century English justice replaced fines with criminals bribing prosecutors to drop cases.
Going Green in the Lodging Industry Essay - Going Green. It is so common in todays society for every company to advance to smarter ways of doing business and the lodging industry is no different.
A collection of scholarly works about individual liberty and free markets. A project of Liberty Fund, Inc. Facsimile PDF MB This is a facsimile or image-based PDF made from scans of the original book. Kindle KB This is an E-book formatted for Amazon Kindle devices.
EBook PDF KB This. Going Green in the Hospitality Industry Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies.